OvationCXM’s New Customer Journey Builder: Journey Orchestration with Drag and Drop Ease

Last updated on: August 20, 2024

OvationCXM’s New Customer Journey Builder: Powerful Customer Journey Orchestration with Drag and Drop Ease

We are pleased to announce exciting new capabilities of OvationCXM’s Journey Builder. Our Journey Builder is a powerful tool designed to easily craft personalized and dynamic customer journeys. This latest update introduces a fresh interface and an expanded suite of robust features that will revolutionize the way you build complex journeys and engage with customers.

The Power of Paths and Conditional Logic

One of the most exciting features of the new Journey Builder is the ability to define personalized customer paths using conditional logic. This means you can create dynamic journeys that adapt to individual customer needs and behaviors. With Paths, users can now:

Create different branches in the journey based on specific criteria
Use real-time customer data to determine the most optimal path for each individual customer
Refine journeys based on performance data for continuous optimization

Take, for instance, a merchant supplier onboarding journey. A supplier initiates contact and expresses interest in becoming a partner. With OvationCXM’s Journey Builder, users can identify and leverage strategic points in the journey where paths diverge based on specific criteria. These criteria can include supplier type, geography, contract value, integration complexity, and more.

For example, a high-value supplier with a complex integration process might follow a specialized path that includes executive sponsorship, security assessments, and dedicated project management. In contrast, a low-risk supplier could be onboarded through a streamlined process with minimal human intervention.

This dynamic process is in stark contrast to current tools, which typically make such a journey a manual, linear process characterized by paperwork, multiple touchpoints, data inconsistencies and delays.

Create different journey paths based on specific actions and criteria.

A New Canvas for Customer Journeys

In the previous iteration of Journey Builder, teams could build journeys with drag-and-drop ease, but primarily in a linear fashion. The updated Journey Builder lets you build more intricate journeys with multiple branches, delivering unparalleled flexibility for true end-to-end customer journey orchestration.

At the heart of the new Journey Builder is an intuitive canvas workspace that empowers you to:

Visualize Your Customer's Path: Map out customer journeys with drag-and-drop simplicity, providing a clear and organized overview of your customer's touchpoints alongside internal processes.
Build Dynamic, Real-Time Experiences: Create personalized journeys by triggering actions and content based on real-time customer data, such as preferences, behavior, and purchase history.
Orchestrate Seamless Experiences Across the Ecosystem: Connect your journeys with third-party platforms and systems to ensure a cohesive customer experience across all touchpoints.

Coming Next: Features for Greater Journey Control, Context and Collaboration

Additionally, our product team is hard at work creating new tools to help build deeper connections with customers and drive better business results. These features include:

Customer continuity: Use data from previous customer engagements to tailor future experiences.
Journey control: Pause, wait, or manually intervene in customer journeys when needed.
Orchestrate multiple systems: Enrich customer journeys with integrated third-party data for deeper insights.

Build Your Ideal Customer Journeys Today

Beyond paths and conditional logic, OvationCXM’s enhanced Journey Builder offers several other advantages:

Greater Journey Customization: Create highly personalized journeys that resonate with individual customers, driving deeper engagement and loyalty.
Enhanced Collaboration: The visual interface fosters real-time visibility and collaboration between relevant teams.
Accelerated Time-to-Market: Streamline the journey-building process with a larger canvas and intuitive drag-and-drop functionality.

With powerful customization options and an intuitive visual interface, OvationCXM’s new Journey Builder allows you to design journeys that truly resonate with your customers. Benefit from increased efficiency, improved collaboration, and the ability to deliver tailored experiences at scale.

Start building and guiding your ideal customer journeys today! Let us show you how.