Customer Journey Orchestration - New Journey Builder - OvationCXM - Product Updates
a year ago 7/24/2024
Customer Journey Orchestration - New Journey Builder
You can now create more dynamic, personalized Customer Journeys more easily with the release of our new Customer Journey Builder! This update empowers you with a brand new interface and powerful functionality.
The centerpiece is the all-new canvas screen, an interactive workspace that allows you to:
- Visually map customer journeys: Enhanced drag-and-drop journey elements to create a clear visual representation of your customer's touchpoints alongside your internal processes.
- Design dynamic experiences: Trigger conditional actions and content based on real-time customer data like profile information, behavior, and previous journey interactions.
- Seamlessly orchestrate across systems: Connect your journeys with third party systems and platforms you use, breaking down silos and ensuring a unified customer experience.
Benefits of the new Journey Builder:
- Greater Journey customization: Craft journeys that adapt to individual customer needs, leading to more relevant and engaging experiences.
- Enhanced collaboration: The intuitive visual interface simplifies driving alignment between teams and departments involved in the customer journey.
- Easier and faster Journey building: Streamline the journey design process with a larger drag-and-drop building space for each Stage, saving you valuable time and resources.
Upcoming Features
Watch for new functionality over the coming weeks, too, including:
- Using context to guide journeys: save data received during a Journey and use it to influence the future Steps and Actions in a Journey.
- Personalized customer paths: define conditional logic within a Journey to create dynamic and personalized experiences for each customer.
- Selection & Wait Actions: manually make decisions during a journey and place pre-defined pauses or validations based on duration and field values.
Getting Started
The new Journey Builder will be rolled out automatically over the next two weeks. If you or your teams have any questions, please reach out to us. We would be happy to walk you through the latest set of updates.
Alan Finlay