OvationCXM - Product Updates

Close Out a Journey Manually or Programmatically

You now have the ability to manually or programmatically close out a Journey that did not successfully reach the end.

Not every customer journey is a successful one. Sometimes processes fail, interactions go stale, applications are denied, or customers churn. In these scenarios, the journey did not reach the desired outcome and will need to be closed out.

Closing out a Journey marks the overall Journey as Closed so it will no longer show as Active in Analytics. It will also close out any active or pending Actions that are still open in the Journey so you don’t have Actions left in a limbo state.

There are two ways to close out a journey, manually and programmatically.

Manually Close Out a Journey

We added a button to the top of the journey timeline that allows users to manually close out a Journey that is still active. Selecting this action will immediately move the Journey to A Closed status and it will no longer be editable.

This is helpful when a customer is on track to complete a journey, but stops responding or churns. Something happened that was not expected and requires human intervention to resolve.

Programmatically Close a Journey

The other way a Journey can get closed out before reaching the end is when a customer hits an intentional dead end within a Journey. This can happen within a Path where one of the conditions leads to the Journey being closed out.

For example, if a customer is going through underwriting and they are rejected, that may be the end of this journey for that customer. Or if a customer does not accept your Terms and Conditions, that may remove the customer from an onboarding process. You may take additional actions before closing the Journey such as sending them an email or running an automation to close out their account. The final Close Out Action will automatically end the journey for you when it is reached.

Finding Friction Points In Your Customer Journeys

When a Journey gets closed out - either manually or programmatically - we flag that Action and can display it within your analytics dashboard so that you can identify where customers are falling out of journeys in order to focus on the areas that need the most work to improve the overall experience.

Alan Finlay

Data Center Migration for Hosted Files

We successfully migrated our file hosting infrastructure to Google Cloud Platform (GCP). This upgrade will bring improvements to the performance, reliability, and scalability of how you add, access, and download files and images.

We now have a unified file hosting service for all of our data center locations and environments, which will lead to a more seamless experience when interacting with files across all of our products and services.

This transition is part of our ongoing efforts to improve our infrastructure and provide you with the best possible experience. If you have any questions or need assistance, please reach out to our support team.

Alan Finlay

Journey Selection Action

We recently introduced the Selection Action to the lineup of Actions available within the Journey Builder.

What is the Selection Action?

The Selection Action allows teams to build manual decision points into a Journey and progress a Journey down a specific Path based on that decision.

How does it work?

In the Journey Builder

When building a Journey, you can add a Selection Action to a Step and define the possible options for the user to select. The options will appear as a single select picklist on the Journey Timeline.

In the Journey Timeline

When a Journey instance gets to a Selection Action, the Journey will pause and wait for a selection to be made before progressing to the next Action.

The selected option is saved down to the context data of the Journey and can be used later in the Journey.

Using Selection Action Data

A common use case for a Selection Action is have the Journey instance owner make a decision and then a specific Path is selected based on that decision. This can be done by adding the Selection Action output to the Condition of the Path.

If you have any questions or feedback on the Selection Action, please let us know.

Alan Finlay

Introducing the HubSpot Connector for OvationCXM

We are thrilled to announce the newest addition to the OvationCXM platform – the HubSpot Connector! This powerful integration bridges the gap between HubSpot’s CRM and OvationCXM, creating a seamless workflow for teams to deliver exceptional customer experiences.

Key Features of the HubSpot Connector:

  1. Sync Customers, Contacts and Cases Effortlessly

Automatically sync customer information and interactions between HubSpot and OvationCXM. This ensures your team has a unified view of customer data in real-time, eliminating the hassle of manual data entry and improving data accuracy.

  1. Automated Case Creation

Convert HubSpot activities, such as form submissions or ticket updates, directly into Cases in OvationCXM. Streamline your team’s workflow and ensure that no customer request or inquiry falls through the cracks.

  1. Custom Field Mapping

Use our intuitive field mapping to align custom fields between HubSpot and OvationCXM. Map properties like deal stages, ticket statuses, and more to match your unique business processes.

  1. Real-Time Updates Across Platforms

Any updates in HubSpot—whether a contact is modified, a ticket is updated, or a deal closes—are instantly reflected in OvationCXM. Keep your teams aligned and your data always up-to-date.

Ready to Get Started?

If you’re interested in leveraging the HubSpot Connector to enhance your customer experience workflows, reach out to your account manager today for early access.

Questions about setup? Our support team is ready to assist you every step of the way. Let’s take your customer experience to the next level with OvationCXM and HubSpot working together seamlessly!

Prayas Tiwari

Journey Paths

We're thrilled to announce the full public launch of Paths, our new feature designed to empower you to create dynamic, personalized customer experiences like never before. With Paths, you can easily design tailored journeys that adapt to your customers' needs, behaviors, and preferences. Ready to unlock the full potential of your customer engagement? Let’s dive into the powerful features and benefits.

What are Paths?

Paths allows you to create dynamic customer journeys based on specific criteria, such as customer behavior, demographics, or anything else that you track. By using Paths, you can deliver highly relevant experiences to each user, leading to stronger relationships, improved satisfaction, and higher conversion rates.

Paths leverage conditional logic to send customers down specific parts of a journey. Once a Path is complete, the customers return to the main track of the journey headed toward the desired outcome.

Key Features of Paths

Dynamic Journey Mapping:

With Paths, you can design multiple journey paths within the same customer experience. Customers can automatically or manually be routed down different paths based on actions they take or manual decisions that you make.

Advanced Segmentation:

Use customer attributes such as location, products, or status to trigger specific paths. This helps you deliver more targeted content, messaging, and workflows that resonates with each individual.

Real-time Decisioning:

Paths allows you to make decisions in the moment, offering customers a personalized experience based on the actions taken during the journey. Whether they just entered a journey or are near the end, you can provide specific paths for each interaction they have.

Easy-to-Use Drag-and-Drop Interface:

No coding required! With our intuitive, visual editor, you can design and refine your customer journeys without the need for technical expertise. Drag-and-drop elements and basic data field logic conditions make it easy to create powerful workflows in minutes.

A/B Testing & Optimization:

Paths can also be used to design and implement A/B testing within your Journeys. You can test different paths, analyze customer responses, and optimize the journeys to continually improve your results. Find the path that works best for your audience and refine your approach based on real-time data.

Get Started with Paths Today!

The future of customer engagement is dynamic, personalized, and data-driven. With Paths, you now have the tools to create smart customer journeys that adapt to your audience’s needs in real time. Whether you’re aiming to drive sales, boost customer loyalty, or enhance user experience, Paths will help you get there.

Ready to take your customer journeys to the next level? Start creating personalized paths today and see the difference in engagement, conversion, and overall customer satisfaction.

Alan Finlay

New Journey API & Builder Canvas

Release Date: November 15, 2024

We are migrating organizations to a new drag-and-drop canvas for our Journey Builder along side of a new API version.

While this new canvas is not drastically different than the previous one, it does provide a few new enhancements, including:

  1. Easily zoom in and out to better focus on the part of the journey you are working on or to visualize the big picture.
  2. Better alignment and flexibility of the lines that connect each of the nodes in your journeys.
  3. A quick action to realign the canvas to center to get you back in case you get too far zoomed in or out.
  4. You can now view the names of Conditions on Path lines and click on them to open and edit the conditional logic of a Path.
  5. Updated functionality and alignment of the +Step and +Path buttons that appear below each step in the canvas on hover.
  6. Fixed a bug where the lines would sometimes remain on the screen after leaving the Journey Builder.

This canvas sets a new foundation that we will continue to build on to enhance journey flexibility and the overall builder experience. If you have any feedback on the new builder, we would love to hear it.

Alan Finlay

Dashboard Migration

We are in the process of updating our dashboards to a new cloud-hosted dashboard that will provide better performance and ultimately more flexibility for insights and analytics.

In the short term, you will not notice many changes to your dashboards except for a few styling updates and that data is updated more frequently and consistently.

Long term, we will be able to provide additional types of visualizations for your data and will be able to move towards real-time analytics across multiple objects.

The migration to the new dashboards is underway and will take place over the course of November and December 2024.

Alan Finlay

Updates & Bug Fixes

Release Date: November 2024:

CX Manager

Knowledge

Journeys

We are about to launch the new API and canvas builder for Journeys. We'll share a full release post on this soon!

Virtual Assistants

We improved the performance and resiliency of our Virtual Assistants. This applies to both the bot builder and training console as well as the customer-facing bots through Messenger.

Security

Alan Finlay

Introducing the Jira Service Cloud Connector for OvationCXM

We are excited to announce the latest addition to our OvationCXM platform - the Jira Service Cloud connector. This new feature aims to enhance the customer service experience by seamlessly integrating the powerful capabilities of Jira Service Cloud with the robust customer experience management platform of OvationCXM.

As a leading provider of customer experience solutions, we understand the importance of streamlining processes and providing efficient solutions for our clients. That's why we have developed this new connector to make the transition from Jira to OvationCXM smoother and more efficient for our users.

So, what exactly does the Jira Service Cloud connector offer? Let's dive into its key features:

1. Move Tickets from Jira to OvationCXM:

With this new connector, you can easily move tickets from Jira to OvationCXM Cases automatically. This eliminates the need for manual data entry and ensures that all customer interactions are seamlessly captured in one centralized platform. The connector makes sure the data is updated with every interaction.

2. Auto Match to a Customer:

One of the most time-consuming tasks in customer service is manually matching customer information with their respective cases. With the Jira Service Cloud connector, this process is automated based on your unique IDs, saving you valuable time and effort.

3. Picklist mapping

Use our picklist mapper to map the complicated picklists between the two platforms, including status or resolution codes.

Interested in using the new Jira Connector, reach out to your account manager today to get access. If you have any questions about how to setup a connector, please don’t hesitate to reach out to our support team who will be happy to help.

Prayas Tiwari

Updates & Bug Fixes

Release Date: September 2024

CX Manager

Integrations & APIs

We improved the performance of the Phone APIs.

Messenger (Web & SDK)

Admin & Settings

Alan Finlay

Updates & Bug Fixes

Release Date: 08/29/24

CX Manager

Knowledge

We fixed a bug where Users were periodically being logged out without any notification. We also added a confirmation modal to let Users know they have been logged out instead of just taken directly back to the login screen.

Journeys

We fixed an issue where a Task Action would periodically not start on the Journey timeline due bad formatting of the Due Date.

Virtual Assistants

We improved the performance, intent matching, and predication capabiltiies of the Virtual Assistants.

Reporting & Dashboards

We fixed an issue in Reports where the Status filter would display a numerical number rather than the actual name (string) of the status selected by the user.

Admin & Settings

We fixed an issue where Tags and Category dropdowns were not always populating when using them for conditional logic in Layouts.

Alan Finlay

Updates & Bug Fixes

Release Date: 08/06/24:

CX Manager

Knowledge

Journeys

We launched our new journey builder that introduces a new canvas for more flexible and dynamic journeys. You can read the full release notes here.

Connectors

We released an updated Salesforce Managed Package with improved permission sets and improved load times. You can read the full release notes here.

Virtual Assistants

We improved the performance of training large virtual assistants.

Reporting & Dashboards

We fixed a bug where the value in the MID field in Reports was not showing for the latest Case on each Location.

Admin & Settings

We improved the load performance of the Teams page in settings as well as loading any object that relates to Teams (e.g. a Location or a Case).

Security

We improved security on hosted screens (such as forms) with enhanced content security policies.

Alan Finlay

Salesforce v2.5 Release Notes

We are excited to announce the latest release of our OvationCXM Salesforce Application v2.5, packed with new features and improvements.

We are pleased to share with you some of the key updates included in this release:

Fixed Issues:

New Features and Improvements:

You can update the package from AppExchange to take advantage of these new features and improvements.

Prayas Tiwari

Customer Journey Orchestration - New Journey Builder

You can now create more dynamic, personalized Customer Journeys more easily with the release of our new Customer Journey Builder! This update empowers you with a brand new interface and powerful functionality.

The centerpiece is the all-new canvas screen, an interactive workspace that allows you to:

Benefits of the new Journey Builder:

Upcoming Features

Watch for new functionality over the coming weeks, too, including:

Getting Started

The new Journey Builder will be rolled out automatically over the next two weeks. If you or your teams have any questions, please reach out to us. We would be happy to walk you through the latest set of updates.

Alan Finlay

ADA WCAG 2.1 Compliance

Releasing June 2024

We're excited to announce that our product is now fully compliant with the Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level, following the guidelines set forth by the Americans with Disabilities Act (ADA). This achievement signifies our commitment to providing an inclusive and accessible experience for all users, regardless of their abilities. This work applies to the Knowledge, Reports, Settings, and Messenger products.

What does this mean for you?

By achieving ADA WCAG 2.1 compliance, our product offers a variety of benefits for users with disabilities, including:

Benefits of ADA Compliance

Beyond its ethical importance, ADA compliance offers several advantages for your organization:

We believe that everyone deserves an equal opportunity to access and benefit from our product. This update reflects our ongoing dedication to creating a user-friendly and inclusive experience for all.

For any further questions regarding our ADA WACG 2.1 compliance, please don't hesitate to contact our support team.

Alan Finlay