OvationCXM - Product Updates

Introducing the Zoho Connector for OvationCXM

We are thrilled to announce the newest addition to the OvationCXM platform – the Zoho Connector! This powerful integration bridges the gap between Zoho CRM and OvationCXM, creating a seamless workflow for teams to deliver exceptional customer experiences.

Key Features of the Zoho Connector:

  1. Sync Customers, Contacts, and Cases Effortlessly

Automatically sync customer information and interactions between Zoho and OvationCXM. This ensures your team has a unified view of customer data in real-time, eliminating the hassle of manual data entry and improving data accuracy.

  1. Automated Case Creation

Sync Zoho activities, such as form submissions or case updates, directly into Cases in OvationCXM. Streamline your team’s workflow and ensure no customer request or inquiry falls through the cracks.

  1. Custom Field Mapping

Use our intuitive field mapping to align custom fields between Zoho and OvationCXM. Map properties like case/account status, and more to match your unique business processes.

  1. Real-Time Updates Across Platforms

Any updates in Zoho—whether a contact is modified, a case is updated, or a deal closes—are instantly reflected in OvationCXM and vice versa. Keep your teams aligned and your data always up-to-date.

Ready to Get Started?

If you’re interested in leveraging the Zoho Connector to enhance your customer experience workflows, reach out to your account manager today for early access.


Updates & Bug Fixes

Release Date: March 2025:

CX Manager

Knowledge

Security

Reporting & Dashboards

Admin & Settings


Network Upgrade: Enhancing Our Infrastructure for Better Reliability

We're excited to announce a significant upgrade to our infrastructure! We've successfully migrated to a new direct connection between our data centers, dramatically improving our inter-datacenter connectivity.

Key Improvements

Performance Metrics

Our average ping times are consistent with previous tests while bringing substantially more stable and predictable performance.

What This Means for You

This upgrade represents a major step forward in our network architecture and demonstrates our ongoing commitment to providing you with the most reliable service possible.


Updates & Bug Fixes

Release Date: February 2025:

CX Manager

Case Management


Customers


Communications


Journeys


Knowledge

We fixed a bug where the Load More Events button was not showing at the bottom of the Events tab on Knowledge Articles.


Connectors & APIs


Messenger (Web & SDK)


AI Agents

If you are interested in testing our the beta of our conversational AI agents, please let us know! We would be happy to set one up for you, trained on your knowledge.


Reporting & Dashboards

We updated the default timezone for dashboards to display date/times in PST. If you want the default timezone updated for your organization's dashboard, please reach out to the Customer Success team.


Security


[Action Required] Sunsetting WebConnect on June 30, 2025

As part of our commitment to delivering the best possible chat experience, we will be sunsetting WebConnect on June 30, 2025 so all chat conversations will happen on Messenger after that date.

This decision allows us to focus on enhancing our new and improved Messenger product, which offers advanced features, a modern interface, and better reliability to meet your evolving needs.

What You Need to Do

To ensure uninterrupted service, all customers currently using WebConnect will need to update their code snippet to the new Messenger version before June 30, 2025. You may already be using Messenger, but if you are not, the process is simple and takes just a few minutes:

  1. Log into app.goboomtown.com as a user with proper admin permissions.
  2. Go to Settings in your account.
  3. Navigate to Channels.
  4. Open the active Messenger configuration screens for your active instances.
  5. Copy the updated Messenger code snippet from the Install Code tab.
  6. Replace your existing WebConnect snippet with the updated Messenger one on your website.

If you need assistance, please reach out to help@ovationcxm.com and we would be happy to walk you through the process.

Am I Already Using Messenger?

Most organizations are already using the new version. To confirm if you are already using the latest Messenger code snippet, you can look at the code snippet on your website. If the code snippet references “Webconnect” anywhere in it, you are on the old version. If the code snippet references “Messenger”, you are on the latest version.

Here’s a sample of an updated snippet:


Why the Change?

Messenger provides a superior customer communication experience, including:

By transitioning to Messenger, you’ll not only maintain your current capabilities but also unlock new tools to engage with your customers effectively.

Don’t Wait Until the Last Minute!

We recommend making the switch as soon as possible to get ahead of the deadline. Starting now will ensure your customers continue to have a seamless experience.

We appreciate your understanding and support as we work to provide the best solutions for your business.


Security Enhancements

Release Date: 01/16/24:

Security

Admin & Settings

We added a field called 'Restrict Access To Teams' to the add and edit screens of Tags and Categories in Settings. This field can now be left blank and all Teams will have access to the created Tag or Category.


Updates & Bug Fixes

Release Date: December 2024

CX Manager

Communications

Cases & Navigation


Journeys

In addition to launching APIs and Canvas, Paths, Selection Action, Journey Close Out, Parallel Steps, Parallel Actions, we also fixed several bugs across Journeys builder and timeline:


Integrations & APIs

We launched our Hubspot Connector and you can read more about it here.


Reporting & Dashboards


Admin & Settings

We fixed an issue where the team name wasn't appearing in the 'Route issue to Team' field on the Messenger configurator when first accessed.


Journey Parallel Actions

In addition to being able to execute multiple Steps at the same time as described in the Parallel Steps post, we have also added the ability for journey builders to decide if they want to start Actions within a Step in a defined order (sequential) or all at the same time (parallel). We call this Parallel Actions.

Previously, all Actions within a Step had to be run in sequence where each Action would only begin after the Action before it was completed.

Now if you have a set of Actions that all need to be complete before progressing the Journey, but it doesn't matter what order they are completed in, you can have them all start at the same time. This means that if you have three Tasks in a Step that is set to a Parallel Action Order, all three Tasks will start at the same time and can be completed in any order. Note that the next Step will not begin until all Actions within the first Step are complete.


Journey Parallel Steps

The latest update in Journeys is the ability to execute Actions within multiple Steps at the same time. We call this Parallel Steps.

Historically, all Steps had to be run in sequence where each Step would only begin after the Step before it was completed.

But what about when you have two teams or two work streams that need to be completed but are not dependent on each other in order to get started? This is where Parallel Steps come in.

You can now drag multiple steps into a Journey side-by-side so they can run at the same time. These Steps are placed into a Parallel Steps container so they all start at the same time and the Journey only progresses when all Steps within the container are complete. This allows teams to complete work faster while ensuring active work does not get ahead of any dependencies.


Close Out a Journey Manually or Programmatically

You now have the ability to manually or programmatically close out a Journey that did not successfully reach the end.

Not every customer journey is a successful one. Sometimes processes fail, interactions go stale, applications are denied, or customers churn. In these scenarios, the journey did not reach the desired outcome and will need to be closed out.

Closing out a Journey marks the overall Journey as Closed so it will no longer show as Active in Analytics. It will also close out any active or pending Actions that are still open in the Journey so you don’t have Actions left in a limbo state.


Data Center Migration for Hosted Files

We successfully migrated our file hosting infrastructure to Google Cloud Platform (GCP). This upgrade will bring improvements to the performance, reliability, and scalability of how you add, access, and download files and images.

This transition is part of our ongoing efforts to improve our infrastructure and provide you with the best possible experience. If you have any questions or need assistance, please reach out to our support team.


Introducing the HubSpot Connector for OvationCXM

We are thrilled to announce the newest addition to the OvationCXM platform – the HubSpot Connector! This powerful integration bridges the gap between HubSpot’s CRM and OvationCXM, creating a seamless workflow for teams to deliver exceptional customer experiences.

Key Features of the HubSpot Connector:

  1. Sync Customers, Contacts and Cases Effortlessly

Automatically sync customer information and interactions between HubSpot and OvationCXM. This ensures your team has a unified view of customer data in real-time, eliminating the hassle of manual data entry and improving data accuracy.

  1. Automated Case Creation

Convert HubSpot activities, such as form submissions or ticket updates, directly into Cases in OvationCXM. Streamline your team’s workflow and ensure that no customer request or inquiry falls through the cracks.

  1. Custom Field Mapping

Use our intuitive field mapping to align custom fields between HubSpot and OvationCXM. Map properties like deal stages, ticket statuses, and more to match your unique business processes.

  1. Real-Time Updates Across Platforms

Any updates in HubSpot—whether a contact is modified, a ticket is updated, or a deal closes—are instantly reflected in OvationCXM. Keep your teams aligned and your data always up-to-date.

Ready to Get Started?

If you’re interested in leveraging the HubSpot Connector to enhance your customer experience workflows, reach out to your account manager today for early access.

Questions about setup? Our support team is ready to assist you every step of the way. Let’s take your customer experience to the next level with OvationCXM and HubSpot working together seamlessly!