Journeys API Activity | Connecting Journeys with Third Party Systems

We are excited to announce the addition of a new activity type in our Journeys product: API Activity.

This powerful new feature significantly enhances the functionality and flexibility of the Journey builder. Users can now seamlessly integrate external APIs into their journey flows, enabling the automation of data transfers and actions between OvationCXM and third-party systems directly from Journey Timelines. This integration ensures smoother operations, reduces manual intervention, and ultimately leads to faster and more efficient customer service.

Sample Flow:

1. Creating an API Endpoint with API Library
2. Adding the API Endpoint as API Activity on Journey Builder
3. Journey Timeline Progressing with API Activity on a Case

Key Features:

• Integration with API Library: API endpoints created from the API library are now available as activities within the Journey builder. This allows users to seamlessly incorporate API calls into their journey flows and enables them to send data from OvationCXM to any third-party system. This feature supports various business processes by automating data updates and actions without requiring agents to log into external systems.
• Configuration and Customization: Users can choose from various Cases, Customer, Contacts, and Locations data fields to map as part of the data payload sent through the API endpoints. These fields are automatically populated from the data retrieved from the Case to which these Journeys are attached for a customer.
• Automated Journey Progression: The Journey automatically progresses once the API activity is completed. This ensures a smooth and efficient workflow, enhancing the overall experience for both internal agents and customers.

Use-Case Examples:

• Automatically provision a customer account when they sign the necessary forms.
• Directly send required customer data to a KYC platform for validation.
• Keep your internal systems in sync with the latest customer information.
• Update your pipeline in Hubspot for sales team visibility when the onboarding is complete.
• Trigger an AdobeSign document to be sent to the customer as part of their sales or activation journeys.
• Trigger an email campaign on Marketo as part of your marketing outreach.
• Create and send shipping labels for a product that needs to be delivered.
• Schedule a training session via Calendly as part of your go-live activation.
• And many more..

These use cases illustrate the versatility and power of the API Activity feature, enabling seamless automation and integration across various platforms and workflows.

Benefits:

• Increased Efficiency: Agents no longer need to log into third-party systems to update data or trigger actions. API Activity handles these tasks automatically, saving time and reducing the potential for errors.
• Improved Customer Experience: By automating data transfers and actions, customers receive quicker and more accurate service, leading to higher satisfaction levels.
• Enhanced Business Value: Organizations can streamline their operations and ensure that all necessary data updates and actions are performed consistently and accurately through automated workflows.

We believe that the API Activity will significantly enhance your workflow capabilities and improve the overall efficiency of your processes. As always, we are committed to providing you with the best tools to support your business needs.

Roll Out Plan:

The following feature is part of our New Journeys Suite. We are rolling out the new Journeys product in waves, and if you would like to get early access, please let us know by emailing product@ovationcxm.com.

Thank you for choosing OvationCXM!

Vaibhav Gupta