CXM vs Marketing Automation
OvationCXM vs. Marketing Automation Platforms.
Many SaaS marketing automation platforms, including Salesforce Marketing Cloud, HubSpot's Marketing Hub, and Marketo, offer "customer journey orchestration" focused on front-end digital marketing journeys.
And that's great, but is it what you need if you’re looking to solve for broken handoffs, poor visibility across departments and external partners, and customer churn?
When to use Marketing Automation Platforms for Customer Journey Orchestration.
- Yes
- No
- Low or no-touch customer communications
- Static workflows that progress in a linear fashion across marketing teams
- Pre-programmed marketing drip campaigns (including those that last for months)
- Examining multiple paths and communication types using A/B testing
- Multi-touchpoint interactions that need to be unified into a single experience
- Multiple organizations are involved in the customer journey
- Complete visibility into each customer’s end-to-end experience
- Ability to engage in-the-moment with a customer in the context of their journey
- Dynamic workflows that include internal processes and customer-facing processes simultaneously
- For processes that internal users across teams need to complete to progress a journey
See How OvationCXM’s CXMEngine Stacks Up.
Don’t force your marketing automation platform to do what it was not designed to. With OvationCXM, you only need one platform, whether you are building marketing, onboarding, sales and support journeys.
- Ease of implementation
- Flexibility
- Scalability
- Drag-and-drop journey builder
- Multi-step journey orchestration
- Cross-ecosystem journey orchestration
- Multi-organizational ecosystem collaboration
- AI-Powered Knowledge Delivery
- Visibility into a customer’s end-to-end journey
- Ease of implementation
- Low platform maintenance
- ADA Compliance
- Flexibility & Scalability
- Unified case management
- Single app panel
- Real-time customer adjustments
- Fintech Connector Network
- Knowledge Management
- Knowledge Delivery
What Sets OvationCXM Apart?
OvationCXM’s CXMEngine connects and delivers data from underlying technology and partner systems in real-time to support end-to-end customer journey orchestration, from pre-sales to onboarding, activation and servicing.
Real-time Customer View.
Take advantage of real-time customer visibility across their journey, even when they are with your partners. Employees, partners and even customers can see all the journey steps required for completion, which step they are currently on and what’s needed to progress.
Drag-and-Drop Journey Building.
Build dynamic journeys that include internal and customer-facing workflows with all the steps, tasks and automations you need across your teams, departments and external partners.
Connected Partner Ecosystems.
Enjoy continuous visibility of customers, even during interactions with trusted partners, through real-time data synchronization across organizations. Our pre-built connectors give organizations flexibility, scalability and complete control of their customer data.
AI-Powered Knowledge & Conversations.
Leverage powerful AI-enhanced capabilities for greater automation and efficiency, including extracting and summarizing ecosystem data from third-party interactions, using quick contextual insights into customer and case histories to improve the quality of interactions and in-the-moment knowledge delivery based on a customer’s issue or query.
Ready to Dive Deeper?
Speak to a member of our team today about how CXMEngine can help you take control of your customer experiences.