# Journey Mapping to Journey Orchestration

In this Q&A with customer journey experts, Tim Attinger president and co-founder of OvationCXM and Tyler Gerber, director of strategic partnerships, they answer questions around how to turn customer journey mapping insights into customer journey orchestration.

Some of the questions they answer in this video are:

1. What are the key insights uncovered while leading customer journey mapping sessions?
2. What comes next after a company completes a customer journey mapping session?
3. Once you've identified an ideal customer journey, how do companies start to make changes?

## Related Videos

\
What are the trends in the payments industry and what does the future look like? This FAQ with co-founder Guiseppi Marzelli discusses today's hot topics.

\
What's ahead for AI-driven customer experience? Our head of product weighs in on the trends he sees and how he expects they will affect banking and other industries.

\
Listen to this rapid-fire Q&A on banking, CX and technology in the coming year with our CEO Chip Kahn.