# Customer Journey Mapping 101

#### _Customer Journey Mapping 101: The What, Why and How_

OvationCXM's customer journey mapping experts, Tim Attinger - President and Tyler Gerber,  Head of Strategic Partnerships, have hosted dozens of journey mapping sessions. They define the basics of what journey mapping is all about and provide insights on how to prepare for a successful journey mapping session.

This is the first episode. The next installment focuses on [best practices in customer journey mapping](/content/executive-video/video-customer-experience-table-talk-customer-journey-mapping-best-practices/index.html).

Episode 3 of the customer journey mapping series is [Getting the Most from Customer Journey Mapping](/content/executive-video/video-journey-mapping-get-the-most-out-of-it/index.html).

Then, once you've completed a mapping session, we've created a video that guides you from [customer journey mapping to journey orchestration strategies](/content/executive-video/journey-mapping-to-journey-orchestration/index.html) that make it easier for customers to traverse your organization.

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